Ken Chaplin

Ken Chaplin - Chief Marketing Officer

Chief Marketing Officer 

Ken Chaplin, a global marketing executive, is Chief Marketing Officer at Cancer Treatment Centers of America® (CTCA).

A U.S. citizen, Chaplin joined CTCA® as SVP of Growth in August 2017 from Rising Tide’s Schaffhausen, Switzerland, office where he served as SVP of Brand Management. While at Rising Tide, he worked with clients, including CTCA, to strengthen the influence and power of brands within the Rising Tide portfolio. Additionally, he provided strategic leadership that enhanced the value of Rising Tide’s organizational assets.

Prior to Rising Tide, Chaplin was part of the consumer financial services industry. He served as SVP and CMO for TransUnion and Experian, respectively, where he led brand development and the execution of multiple award-winning integrated marketing campaigns. An acknowledged leader in digital marketing, analytics and advanced attribution methodologies, Chaplin was recognized as one of Forbes’ 50 Most Influential CMOs in 2014 and 2015.

Chaplin spent the majority of his 25-year career in marketing at The Walt Disney Company where he assumed increasing levels of global responsibility over his tenure. While at Disney, he lived and worked in four countries. In the U.S. he developed new brand extensions; in Japan he launched innovative partnerships; in Australia he improved organizational effectiveness; and in China he helped bring the Disney brand to millions of new consumers.

Chaplin is a graduate of The University of Colorado at Boulder.