Steven B. Standiford: My name is Steven Standiford, I’m Chief of Surgery and Chief of Staff at Eastern Regional Medical of Center of Cancer Treatment Centers of America. At Cancer Treatment Centers of America the Mother Standard is not a slogan it’s really the way we live and practice everyday. It makes all the difference in the world because when you see something that you can do better for the patient, if you just approach it with, this is how I would want my mother to be treated, everyone rallies around and does things to bring things up to that standard. There are a lot of us here that could tell stories of our loved ones who had cancer who weren’t treated by the Mother Standard, because in fact in my mother’s case it was Cancer Treatment Centers of America wasn’t around when she lost her battle with cancer. And I could see how much differently it would have been if someone had treated them like their mother, rather than like another patient that came through in the door at the ward.