Assistant Vice President of Growth
In October 2014, Lori Beard became Assistant Vice President of Growth at Cancer Treatment Centers of America® (CTCA) at Southeastern Regional Medical Center (Southeastern). Ms. Beard is passionate about the CTCA patient-centered model of care that brings options, innovations, and hope to patients and caregivers in the Southeast.
As Assistant Vice President of Growth, Ms. Beard oversees marketing efforts and growth initiatives for the hospital, including key market development, public affairs, special events, professional and employer relations, and patient loyalty programs. She previously served as Director of Growth for more than two years.
Prior to joining , Ms. Beard developed strategic campaigns to build large brands, drive business growth, improve patient satisfaction and loyalty, and bring new services to market through multi-channel marketing campaigns. She also led national promotions and served as a liaison between outside partners and the national and regional marketing teams to deliver integrated customer communications.
Ms. Beard received her Bachelor of Science in Business from Miami University in Oxford, Ohio. Her concentration was Marketing.
Ms. Beard has two children. In her free time, she enjoys traveling, scuba diving, riding her motorcycle and hiking with her dog.