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Listening to Patients’ Needs Pushes cancercenter.com to Top of U.S. Hospital Search Rankings

Site Hosts Over One Million Unique Visitors in February 2012

Schaumburg, Ill., April 3, 2012-"Cancercenter.com helped me simplify the complexities of cancer care," said Jerry Bradshaw, a squamous cell cancer survivor from Clinton, N.C. "Having a resource that helps explain all your treatment options is the most important thing when you’re fighting cancer."

Understanding and providing information cancer patients need and want has been the driving force behind cancercenter.com. The content rich domain has been so responsive to cancer patients and their families, the official site of Cancer Treatment Centers of America (CTCA) is now the most visited hospital site in the U.S., according to Experian Hitwise.

"We eclipsed one million unique visitors in February," said Nitin Jain, vice president of engagement for CTCA. "The interesting thing is that we specialize in treating patients with complex and advanced-stage cancer. We are not a large multidisciplinary institution, so becoming the most trafficked hospital website demonstrates the real value of understanding the needs of your customers – cancer patients and their families."

Since its inception in 1988, CTCA has been committed to Patient Empowerment Medicine®, or providing all the information cancer patients and their families need, empowering them to make informed treatment decisions that are best for them. Cancercenter.com provides visitors with disease and treatment information, statistics on treatment results, insurance information, backgrounds on doctors and clinicians as well as deep library of video and virtual experiences.

"It’s more than providing information," commented Jain. “It’s about providing information in many different ways, because like a cancer diagnosis, no two people receive and understand information identically. Cancercenter.com provides the information patients want, when they and how they want it.”

But to Jerry Bradshaw, cancercenter.com provided one additional service that he said made a significant difference in his understanding of the disease. "You go on the site. Find something interesting about the specific cancer you’re dealing with, click or make a quick phone call, and you’re talking to a cancer information specialist who helps you understand the information even better. And they’re always there – no voicemail or computers. It’s unique and was very helpful to me in learning more about cancer and cancer treatment generally."

About Cancer Treatment Centers of America

Cancer Treatment Centers of America, Inc. (CTCA) is a national network of hospitals focusing on complex and advanced stage cancer. CTCA offers a comprehensive, fully integrated approach to cancer treatment and serves patients from all 50 states at facilities located in Atlanta, Chicago, Philadelphia, Phoenix and Tulsa. Known for delivering the Mother Standard® of care and Patient Empowerment Medicine®, CTCA provides patients with information about cancer and their treatment options so they can control their treatment decisions. For more information about CTCA, go to www.cancercenter.com.

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