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Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation, funds research conducted by teams of scientists from different disciplines and across institutions who work collaboratively. SU2C was established in 2008 by film and media leaders who tap the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research, along with a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, conducts rigorous, competitive review processes to identify research proposals to recommend for funding, oversee grants administration and provide expert review of research progress. Current members of the SU2C Council of Founders and Advisors include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams and Ellen Ziffren.
Researchers supported by SU2C are currently investigating new ways to treat many cancers, including breast, ovarian, uterine, lung, prostate, pancreatic and colorectal. In the United States, 100 percent of donations to SU2C from the general public go to collaborative cancer research programs.
Throughout their years-long relationship, Cancer Treatment Centers of America® (CTCA) and SU2C have teamed up on numerous community-based projects. Those include a 2014 public service campaign featuring actress and cancer survivor Christina Applegate, called “When You Don’t Know What to Say, Stand Up,” and support for SU2C's clinical trials that advance translational science, as well as the PBS documentary, Cancer: The Emperor of All Maladies.
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