Peter C. Yesawich
Chief Growth Officer
Peter Yesawich serves as the Chief Growth Officer of Cancer Treatment Centers of America® (CTCA). In this capacity he is responsible for management of the company’s myriad patient engagement and acquisition efforts, including the development, execution and measurement of brand communications.
Yesawich served previously as a partner and principal of MMGY Global, America’s leading travel and leisure industry marketing services company. An acknowledged expert in service marketing, he is the author of numerous articles in both trade and professional journals and co-author of Marketing Leadership published by Prentice-Hall. He has also served as a frequent marketing commentator in such publications as The New York Times, Los Angeles Times, The Wall Street Journal, Time and Business Week, and on CNN, Fox, CNBC, BBC World and National Public Radio.
Yesawich holds three degrees from Cornell, including a doctorate in psychology, and is a graduate of the Advanced Management Program at Yale.